In the globalised world today, translating brochures, signage, documents, user stories and other marketing texts is normal. Corporate headquarters, other departments or in some case partners, all provide information that must be converted to convey a meaning to a new audience effectively.
Wrong assumptions can lead to momentous misunderstandings, last-minute costly corrections or even failure. In events planning this is particularly critical because we have a fixed deadline, the event date, and are working to a very tight schedule. These are some of our tips to avoid assumptions.
Suppliers for services are more often than not chosen based on price for the service that they provide. However, this cheapness is often achieved through cost savings that are not immediately apparent and more importantly neither are some negative consequences. What to look for is an issue of experience...
