Last week I was interviewed by Diana Brandl. Diana is a freelancer in Office Management and Executive Support Service and speaks at international events.
"The Socialista Projects" is a blog for Office Professionals where she publishes various tips around her profession, interviews with ambassadors of her profession and more. Here's her interview with me.
In the globalised world today, translating brochures, signage, documents, user stories and other marketing texts is normal. Corporate headquarters, other departments or in some case partners, all provide information that must be converted to convey a meaning to a new audience effectively.
Wrong assumptions can lead to momentous misunderstandings, last-minute costly corrections or even failure. In events planning this is particularly critical because we have a fixed deadline, the event date, and are working to a very tight schedule. These are some of our tips to avoid assumptions.
Handing out give-aways is common practice at events and trade shows. But have you ever thought about how to make it more memorable and connect it to your company with more than just the logo?
Engaging the audience needs something special, noticeable and different. Enhancing and achieving this without much budget can be a challenge, but cooperations can provide the key.
So much of what we do in events marketing is dependent upon both, good team work and fresh ideas. Inspired thinking maintains the interest, engagement and memorable impact of events. Conversely, a stable well-established marketing team is like a well-oiled machine. How do corporate marketing departments ensure they have both?
More and more German cities are imposing accommodation taxes on their visitors. Whilst this tax does not apply to business travelers, you need to be aware of certain rules. Sometimes you even have to provide an official document to prove the business purpose of your trip.
Preparation for planning and executing an event is critical and never more so than in a strange, alien environment such as another country. Different countries bring different problems... spontaneously finding a place to sleep may not be so easy!
Suppliers for services are more often than not chosen based on price for the service that they provide. However, this cheapness is often achieved through cost savings that are not immediately apparent and more importantly neither are some negative consequences. What to look for is an issue of experience...
No matter whether from a venue or other type of supplier, terms and conditions are probably one of the most intimidating and least read documents for most people. Yet even those from trustworthy businesses can have a major impact on event planning.
