Wrong assumptions can lead to momentous misunderstandings, last-minute costly corrections or even failure. In events planning this is particularly critical because we have a fixed deadline, the event date, and are working to a very tight schedule. These are some of our tips to avoid assumptions.
In this second part, we explore the duty of sales people to support marketing's need for information and feedback, together with the engagement necessary to best exploit the event.
Preparation for planning and executing an event is critical and never more so than in a strange, alien environment such as another country. Different countries bring different problems... spontaneously finding a place to sleep may not be so easy!