Tag: Teamwork

In this second part, we explore the duty of sales people to support marketing's need for information and feedback, together with the engagement necessary to best exploit the event.

So much of what we do in events marketing is dependent upon both, good team work and fresh ideas. Inspired thinking maintains the interest, engagement and memorable impact of events. Conversely, a stable well-established marketing team is like a well-oiled machine. How do corporate marketing departments ensure they have both?