Having identified the trade show that is frequented by your ideal customers, the next step is to decide the stand space. Which hall, position, shape and size. They all make a difference.
In this second part, we explore the duty of sales people to support marketing's need for information and feedback, together with the engagement necessary to best exploit the event.
In this first part we establish the core requirements that marketing teams and agencies should create in order to deliver a genuine platform to support the sales team.
Coffee might sound like the least important component of an event. The reality is that the availability, cost and quality can have a significant impact. My question therefore is: Is it really worth saving budget on coffee or other catering?
