In this second part, we explore the duty of sales people to support marketing's need for information and feedback, together with the engagement necessary to best exploit the event.

In this first part we establish the core requirements that marketing teams and agencies should create in order to deliver a genuine platform to support the sales team.

The Bayerischer Hof is a world-renowned, exclusive 5-star Grand Hotel right in the middle of Munich. Known internationally as the location for the Munich Security Conference, this place is special.

Handing out give-aways is common practice at events and trade shows. But have you ever thought about how to make it more memorable and connect it to your company with more than just the logo?

Park Café is an unusual venue because of its mix of styles. Located in Munich in the middle of the old Botanical Gardens, the venue has an extensive traditional beer garden. Inside, however, you'll find a rather stylish gilded, modern and elegant cocktail bar feel that you would not expect from a beer garden.

Engaging the audience needs something special, noticeable and different. Enhancing and achieving this without much budget can be a challenge, but cooperations can provide the key.

When you think of football stadiums you’ll probably first of all think big. Too big a venue for the sort of event that you organize? At first sight yes, but look behind the scenes.

So much of what we do in events marketing is dependent upon both, good team work and fresh ideas. Inspired thinking maintains the interest, engagement and memorable impact of events. Conversely, a stable well-established marketing team is like a well-oiled machine. How do corporate marketing departments ensure they have both?

The Münchner Künstlerhaus is first and foremost a cultural venue. It was built in the late 19th century by a local Munich architect to be a meeting place for artists and Munich's high society.

More and more German cities are imposing accommodation taxes on their visitors. Whilst this tax does not apply to business travelers, you need to be aware of certain rules. Sometimes you even have to provide an official document to prove the business purpose of your trip.